The Maverick Edifice Platform and your personal information

When we say “platform,” we mean that when you choose to share data with us, or bring over information from third parties, Maverick Edifice uses that data together, not just within the individual offering(s) you’re using. The personal information we use in this centralized way may relate to you as an end user of our Services or as a customer or vendor of a Maverick Edifice customer whose personal information has been included in the Maverick Edifice Platform.

Business account information

Some experiences and services within the Maverick Edifice Platform allow you to interact with a business (such as your employer). If you are granted access to a business account (for example, in Maverick Dental), the business owner or a designated administrator may control and administer details of your account, for example, by deciding your access rights; making decisions about your personal information; or requiring you to take certain actions (for example, use location tracking to clock in for a shift). If the owner or designated administrator changes your access rights, then you may lose access to the information the business controls.

Your use of the Maverick Edifice Platform as part of a business account may be subject to the business’s policies, which may differ from this Privacy Statement. We are not responsible for the privacy or security practices of other businesses, and you should consider both the business’s policies and whether you are comfortable giving the business access to your personal information before connecting to their services.

The personal information that we collect or otherwise receive about you depends on the context of your interactions with Maverick Edifice, how you configure your account, and the choices you make, including your privacy settings. The way we process your personal information may also depend on the particular Services, functionalities, or experiences you use, your location, and applicable law.

Information you provide to us

You may provide us with your information as follows:

• Contact data and account profile data. We collect information when you (or your organization) create an account, activate a subscription, and/or upload information to the Maverick Edifice Platform. Personal information may include your name, previous name(s) and/or nicknames, title and honorifics, professional title and company name, education, billing and mailing addresses, phone number and email address, profile photo, billing information (your payment information), purchase history, demographic information, preferences, subscription data, and your username and account credentials.
• Identity verification information. We collect information to verify your identity, including your name, date of birth, social security number, social insurance number, driver’s license number, passport number, government-issued identification details, and similar information to verify your identity and to help you file your tax return.
• Communications, feedback and survey data, and related data. We may collect personal information such as your name, email address, telephone number and any other personal information you choose to share when you reach out to us for support, give us feedback, participate in optional surveys, attend our events, participate in product research or training, or otherwise interact or communicate with us. This information may include: call center recordings and call monitoring records, chat and text records, voicemails, photographs, and video images.
• Social and community content. We receive content you post on our social media pages and our community pages.
• Business and financial information. We may receive information about your business, your finances, expenses, invoices, financial statements, details of your financial transactions, payroll details, payment details, tax return details, details about your customers, vendors, or employees, income and wage information, and/or investment information.
• Interactions with experts. The Maverick Edifice Platform provides many opportunities for you to connect with live experts, including, for example, Medical Doctors or Dentists. When you interact with these experts, we may receive information about the questions you ask, the details of your accounts, and the guidance provided to you.
• Interactions with chatbots. We may receive information from you through your use of chatbots, digital assistants, or other interactive bots across the Maverick Edifice Platform.
• Device and contact data. If you grant permission in your device settings, certain features may have access to your device and contacts.

The Maverick Edifice Platform is designed to help you connect with other people and businesses. As a result of those connections, others may be able to input personal information about you, including other customers using the Maverick Edifice Platform. For example, a Maverick Edifice customer may share personal information about you with us in order to use and benefit from the Maverick Edifice Platform. You also may be able to input or process personal information about others, for example, if you are an account administrator of one of our products or use Maverick Edifice to manage customer lists. If you input information about others into the Platform, you must only do so if you have first provided sufficient notice and received any required permissions, and have an appropriate legal basis if required by applicable law.

We may also receive personal information about you from other third parties where you have provided consent or were permitted by applicable law. We protect and process the personal information obtained from those third parties as described in this Privacy Statement, consistent with any additional restrictions imposed by the source of the information. Our third-party sources may vary over time and depend upon how you use the Maverick Edifice Platform. For example, we receive information from:

• Linked third-party services. If you choose to sync a non-Maverick Edifice account/service with your Maverick Edifice account, we will receive information from that account/service according to your settings with that account/service.
• Supplemental information and identity verification providers. We work with certain third parties to help us verify your identity, the specifics of your business, and/or supplement the personal information you have provided and ensure the accuracy of your personal information. For example, we use third-party providers to validate your contact information (e.g., name, mailing address, email address, phone number) or to provide additional details about your business. These providers may include, for example, your financial institution, telecommunications provider, or email provider.
• Customer support providers. We receive personal information about you or your interaction with the Maverick Edifice Platform from certain third parties for troubleshooting purposes. For example, we may obtain information about your interaction(s) with customer support and information about technical issues you have raised, including call centre recordings, call monitoring records, voicemails, photographs and chat records.
• Data providers. We may receive information from information services and data licensors that provide demographic and preference information to us.
• Content providers. We may receive personal information from companies that make user-generated content from their service available to others, such as local business reviews or public social media posts.
• Joint offering partners. We may offer co-branded services or experiences or engage in joint-marketing activities with others, including through our conferences or live events.
• Government agencies. We receive information from government agencies, including from various tax agencies, such as your tax filing confirmation from the IRS. 
• Public information. We collect individual and household demographic information and preference information from publicly available sources, such as open government databases, social media platforms, and others.

• We, our service providers, and our business partners may automatically log personal information about you, your computer or mobile device, and your interaction over time with the Services, such as: Device information. We may collect information about your device(s) such as IP addresses, log information, error messages, device type, and unique device identifiers. For example, we may collect IP addresses from you as part of our sign in and security features.  
• Usage information. We may collect information about your use of the Maverick Edifice Platform, such as the pages you viewed, the services and features you used or interacted with, your browser type, and details about any links or communications with which you interacted. 
• Location information. Certain features in the Maverick Edifice Platform may collect your precise location information, device motion information, or both, if you or your organization grant(s) us permission to do so through your device settings. 
• Information stored locally. Some of our web-enabled desktop services and offerings synchronize with the information on your computer. In doing so, we may collect information such as device information, product usage, and error reports. We may also store personal information locally on your device. 
• Communication interaction data. We or our third-party service providers may collect information from email providers, communication providers and social networks, such as your interactions with our email, text or other communications (e.g., whether you open and/or forward emails) – we may do this through use of pixel tags (which are also known as clear GIFs), which may be embedded invisibly in our emails. 
• Online behavioral data. We may automatically collect certain personal information about your use and interactions with our websites, customers’ websites or e-commerce stores, social media websites, and marketing campaigns that we or our customers organize, including device information (such as your IP address and unique device IDs), page view information and search results, links, and if you are a customer contact, whether or not a campaign presented or sent to you using our offerings has been viewed, delivered, opened, clicked on, whether it has bounced or was treated as spam. 

Maverick Edifice and our service providers may use commonly used tools such as cookies, web beacons, pixels, local shared objects and similar technologies (collectively “cookies”) to collect information about you (“Cookie Information”) so we can provide the experiences you request, recognize your visit, track your interactions, and improve your and other customers’ experiences. For example, we may use session-replay technologies, such as those provided by FullStory, Medallia and Hotjar, that employ software code to record users’ interactions with the Services in a manner that allows us to watch video replays of those user sessions. The replays include users’ clicks, mobile app touches, mouse movements, scrolls and keystrokes/key touches during those sessions. These replays help us diagnose usability problems and identify areas for improvement. You can learn more about FullStory at  https://www.fullstory.com/legal/privacy-policy  and you can opt-out of session recording by FullStory at https://www.fullstory.com/optout/. You can learn more about Medallia at https://www.medallia.com/privacy-policy/ and Hotjar at https://www.hotjar.com/blog/hotjar-approach-privacy/ .

You have control over some of the information we collect from Cookies and how we use it. Please see Your Personal Information Rights and Choices section for more information. For full details on how we use cookies and similar technologies please see our Maverick Edifice Cookie Policy.

Certain parts of the Maverick Edifice Platform make use of biometric personal information (“Biometric Information”). We will not collect your Biometric Information. All Biometric Information is collected and processed by the provider for the device being used.  

We may use your personal information in a number of ways or as otherwise described at the time of collection:

Service delivery and operations. We may use your personal information to:

• Provide you with the Maverick Edifice Platform, create your account and manage our relationship with you
• Run and manage our business, including resolving billing and financial disputes
• Evaluate your eligibility for marketing offers, products and services
• Provide features to you
• Provide a product or service that you have requested through the Maverick Edifice Platform
• Connect you with experts and other users
• Communicate with you, such as sending you electronic notifications
• Understand your needs and interests, and personalize your experience with the Services and our communications.
• Provide you with support and resolve disputes
• Authenticate your identity
• Manage event registrations and attendance, including sending related communications to you
• Register visitors to our offices for security reasons and manage non-disclosure agreements that visitors may be required to sign

 We may use your personal information to: Improve and develop our products and services by analyzing how they are used and interacted with, by training our artificial intelligence models and other machine learning models, as well as by assessing the use of and interactions with our Platform and certain content our customers send or display through the Platform, including by conducting data analytics to develop insights about you, your needs, and your preferences, so we can make more informed predictions, recommendations, and products for our customers.  Combine and anonymize information about your interactions with Maverick Edifice to create aggregate, anonymized statistics for use in research (including by contracting with academic institutions) and for marketing, promoting, improving, and developing our platform

We, our service providers and our third-party advertising partners may collect and use your personal information for marketing and advertising purposes to:  Market services, products and experiences, including to deliver gifts and promotional materials, product recommendations and other non-transactional communications via email, post, telephone, SMS or push notifications, in accordance with your marketing preferences.

Personalize your experience and tailor recommendations, advertising, and offers presented to you, including through the development of insights about you and your needs based on your interactions with the Maverick Edifice Platform’s products, services, and offerings. These advertisements may be displayed to you on Maverick Edifice’s digital properties, including our websites and mobile apps, media platforms, connected devices, or other third-party platforms and channels. 

When you report any concern of non-compliance, unethical conduct, or other alleged violation of our Code Of Conduct And Ethics, personal information you provide will be processed as a part of the investigation of the allegations and retained in accordance with our internal policies until the investigation is complete. While we make every effort to maintain confidentiality, depending on the investigation, disclosing your identity to other individuals may be necessary. 

We may use your personal information to:

• Protect against misuse or abuse of our Services and ensure compliance with our Terms of Service, including in relation to content our customers send or display through the Platform
• Comply with legal and regulatory requirements
• Protect the rights, property, safety or security of the Maverick Edifice Platform, our customers, employees or others and prevent fraudulent or illegal activity
• Exercise our rights in the course of judicial, administrative, or arbitration proceedings
• Enforce, remedy, or apply our Terms of Service or other agreements

With your consent. In some cases, we may specifically ask for your consent to use your personal information, such as when required by law.  

We may process your personal information for other purposes that are compatible with the above purposes where permitted by applicable law.

When you use or interact with features on the Maverick Edifice Platform like chatbots, digital assistants, or other digital conversational experiences powered by artificial intelligence, we may process your personal information using automated and manual (human) methods. For example, when we use automated processing on your personal information to provide a more personalized and enhanced experience in the Maverick Edifice Platform, you may see instantly tailored recommendations and insights to manage your operations and grow your business. Or when we analyse personal information and transactions we have collected or received about you, we can provide you with personalized advice, predictions, recommendations and experiences.

You acknowledge that the Services, including the mobile application, and the underlying software may include U.S. technical data subject to restrictions under export control laws and regulations administered by the United States government. You agree that you will comply with these export control and sanctions laws and regulations, and will not transfer or provide any part of the Services or underlying software, in violation of these laws and regulations, directly or indirectly.

When you interact with our services.

We may share your personal information in the following circumstances:

• For certain product features. We may use third party API services, such as YouTube and Twilio, for certain product features. If you choose to use those features, you acknowledge and agree that you are also bound by the third party’s privacy policy. You may manage your YouTube API data by visiting Google’s security settings page here. You may make choices about your Twilio API data by visiting Twilio’s privacy notice here. 

In some cases, if you click through to go to a platform partner’s site, you will automatically be sending your personal information to that platform partner. When this happens, you will still have to submit your application on the platform partner’s site. Remember that any information you provide to a platform partner, whether through us or on your own, will be subject to their privacy practices and terms and conditions.

• When you connect to your social media account. Some of our features enable you to connect to a social media account or share information on social media platforms, like Facebook and X (Formerly Twitter). Any information you choose to share on social media may potentially be visible to a global audience and will be subject to the social media provider’s privacy policies (not this Privacy Statement). You should take care only to share information on social media that you are comfortable sharing.
• For joint features, sales, promotions and events. With your consent we may share your personal information with third parties who are jointly providing features, sales initiatives, promotions or events with us. 
• When you publicly post the information. We may provide opportunities for you to publicly post reviews, questions, comments, suggestions, or other content that may include personal information, such as your name or username. Anything you share in a public forum is public, and you should think carefully before you decide to share.
• With your wireless carrier. When you use your wireless device in connection with the Maverick Edifice Platform, you authorize your wireless carrier to use or disclose information about your account and your wireless device, if available, to Maverick Edifice or its service provider for the duration of your business relationship, solely to help them identify you or your wireless device and to prevent fraud.
• When you participate in the short code program. Personal information collected through the short code program (i.e., when you sign up for SMS texts), will not be shared, sold, or rented to affiliated or unaffiliated third parties for their own marketing purposes.

Other circumstances.

We also share your personal information with third parties in the following circumstances.

• For research. With appropriate controls, we may share information with third parties, such as academic institutions, government and non-profit organizations, for research purposes or to publish academic or policy-related materials. We only share information in a way that does not identify any individual.

With service providers or agents. We share personal information with our service providers or agents who provide services on our behalf for the purposes described in this Privacy Statement. Service providers or agents are required to implement reasonable privacy and information protection controls to maintain the privacy and security of information provided to them consistent with the privacy practices outlined in this Privacy Statement. Service providers or agents may include companies that assist us with our advertising, marketing, and sales efforts, help us with our technology offerings (such as a hosting, security or anti-fraud providers) and help us run our business. Service providers or agents also include AI providers, including generative AI providers.

• For mergers and acquisitions. If we are involved with a merger, asset sale, financing, liquidation, bankruptcy, or the acquisition of all or part of our business to another company, we may share your personal information with that company and its advisors before and after the transaction date.
• With our affiliates and subsidiaries and your right to limit information sharing. We may share your personal information with our affiliates and subsidiaries for everyday business purposes as described in this Statement, including for marketing purposes, for improving and developing our offerings, and for personalizing your experience on our Platform. Certain laws may provide you with the right to limit our information sharing activities in certain circumstances.
• For legal reasons. We may share your personal information with third parties for legal reasons without your consent, and as permitted by law, including:.
• When we reasonably believe disclosure is required in order to comply with a subpoena, court order, or other applicable law, regulation or legal process:.
• To protect the rights, property, or safety of Maverick Edifice, TurboTax, the Maverick Edifice Platform, our customers or others;.
• To protect or defend against attacks.
• To enforce, remedy, or apply our Terms of Service or other agreements;.
• To prevent fraud, cybersecurity attacks or illegal activity;.
• For debt collection; and.
• With regulatory agencies, including government tax agencies, as necessary to help detect and combat fraud and/or protect our customers, users and/or the Maverick Edifice Platform, or in required institutional risk control programs.

Your personal information rights and choices

We provide all customers with options to manage the privacy of their personal information.

• Update your privacy settings. You may update your privacy settings by visiting your account settings.
• Correct your personal information. You can edit and correct certain personal information at any time by changing it directly in our products and services.
• Access your personal information. You may download a copy of the personal information we have about you by visiting your account, by emailing us at hello@maverickedifice.com, or by calling us at +233(552) 919-615.
• Delete your personal information. You may ask us to delete your personal information by visiting your account, by emailing us at hello@maverickedifice.com, or by calling us at +233(552) 919-615.
• Cookies and other tracking technologies. You may be able to opt-out of interest-based advertising by emailing us at hello@maverickedifice.com, or by calling us at +233(552) 919-615.
• Manage marketing communications from us. To update your marketing communication preferences, you can go to the marketing preference tools in your account settings or you may email us at hello@maverickedifice.com, or call us at +233(552) 919-615. You may also unsubscribe using the link found at the bottom of all marketing and promotional emails. If you receive marketing text messages from us through Maverick Edifice’s SMS short code program, you may opt out of receiving further marketing text messages from us by replying STOP to the message. 

Depending on where you live, you may also have certain state- or country-specific rights with respect to your personal information.

To help protect privacy and the security of your personal information, you may be asked to provide additional information to verify your identity and/or ownership rights before we can fulfil your data rights request. If we cannot verify your identity or your ownership rights to the data, we may not be able to service your request until you provide proper documentation.

Unless you specifically ask us to delete your personal information, we retain your personal information as long as it is necessary to comply with our data retention requirements and provide you with services and the benefits of the Maverick Edifice Platform and successfully run our business. Even if you submit a deletion request, we may be required to maintain your personal information for as long as necessary to:

• 1.comply with our legal or regulatory compliance needs (e.g., maintaining records of transactions you have made with us);
• 2.to exercise, establish or defend legal claims; and/or
• 3.to protect against fraudulent or abusive activity on our service.

This means we may keep different information for different periods. If your account is cancelled because you haven’t used it for a long time, we may delete this information immediately.

There may be occasions where we are unable to fully delete, anonymize, or de-identify your personal information due to technical, legal, regulatory compliance, or other operational reasons. Where this is the case, we will take reasonable measures to securely isolate your personal information from any further processing until such time as we are able to delete, anonymize, or de-identify it.

Maverick Edifice reserves the right to store and process your personal information in Ghana and in any other country where Maverick Edifice or its affiliates, subsidiaries, or service providers operate facilities in accordance with and as permitted by applicable laws and regulations. Some of these countries may have data protection laws that are different from the laws of your country (and, in some cases, may not be as protective).

When we transfer, store or process personal information outside of your jurisdiction (including to or in Ghana, as described above), we take appropriate safeguards to require that your personal information remain protected in accordance with this Privacy Statement and applicable law.

Some of these recipients of your personal information are located in countries for which the European Commission (as and where applicable) have issued adequacy decisions, which means that these countries are recognized as providing an adequate level of data protection under applicable European data protection laws and the transfer is therefore permitted under Article 45 of the GDPR.

Other recipients of your personal information are located in countries outside the EEA that are not the subject of an adequacy decision. In these cases, we may use the Standard Contractual Clauses in accordance with Ghanaian law or, as may be applicable, the International Data Transfer Agreement, to help ensure your personal information is protected. For more information on the transfer safeguards we rely on, please contact us by using the details in the “How to contact us” section below. 

We use reasonable physical, technical and organizational safeguards that are designed to protect your personal information. However, despite these controls, we cannot completely ensure or warrant the security of your personal information.

From time to time, we may change or update our Privacy Statement. We reserve the right to make changes or updates at any time. If we make material changes to the way we process your personal information, we will notify you by posting a notice in the Maverick Edifice Platform or on a community post; by sending you a notification; or by other means consistent with applicable law.

Our services are not intended for or directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we may have information from a child, please contact us.

If you have questions or comments about this Privacy Statement or our practices, please contact us.

You can submit Maverick Edifice privacy questions via email to hello@maverickedifice.com, or call us at +233(552) 919-615.